Privacy policy

LuvSMILE is committed to safeguarding your privacy rights and ensuring that your personal information is protected. This Privacy Policy explains our use of your personal information when you visit and access to our website and/or interact with us through social media networks or adverts and content on third party websites.
By using our website, you are agreeing our Terms and Conditions, and our Privacy Policy.

COLLECTION OF INFORMATION
We collect information from you in several different ways on this Site.
When you purchase products from our store, as part of the buying process, we collect the personal information you give us such as your names, postal/zip codes, addresses, emails, phone numbers and so on, which are voluntarily submitted by you.
When you sign up to our newsletter, we collect the personal information you give us such as your emails. With your consent, we use your information to periodically contact you with product information news, special offers and new games that are released.
When you browse our website, we receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
We also collect various informations, such as date and time of visit, average time spent on the website, cookie ID, hyperlinks that you have clicked, and websites you visited before arriving at our webite.
When you contact our Customer Services, we collect information such as, your name and email address in order to communicate with you on customer service enquiries, returns or any other requests that you may have.

USE OF INFORMATION
We work to provide you with excellent service and to offer you the best products.
Depending on how you interact with this Site (i.e., depending on the services, products or functionalities you choose to use), we will process your personal data for the following purposes:

When you visit our Site:
Purpose
To provide support and to respond to your requests and enquiries.
Legal Basis
We have a legitimate interest to respond to your requests and enquiries for ongoing business administration.
Purpose
To personalize your visit to our Sites and to assist you while you use the Sites.
To improve the Sites by helping us understand who uses the Site.
Legal Basis
We have a legitimate interest to properly manage and administer our relationship with you and to ensure that we are effective and efficient as we can be.
Purpose
For fraud prevention and detection and to comply with applicable laws, regulations or codes of practice.
Legal Basis
To comply with our legal or regulatory obligations.
Purpose
To contact you to tell you about products and services offered by us as well as other promotions and competitions, which we believe may interest you unless you advise us that you do not wish to receive marketing or market research communications from us.
Legal Basis
If applicable law requires that we receive your consent before we send you certain types of marketing communications, we will only send you those types of communications after receiving your consent.
If you wish to stop receiving marketing or market research communications from us you can unsubscribe via the link at the bottom of the relevant marketing e-mail or contact us using the contact details below.
We have a legitimate interest to carry out direct marketing.
Purpose
For tailored advertising on third party sites either because of the website you are viewing, or based on your interests which we have inferred from your information..
Legal Basis
With your consent, if required by applicable law.
If you no longer wish to see tailored advertising, you can amend your cookie preferences (see section: COOKIES / TRACKING TECHNOLOGY / LOGFILES)..

When you open an account with us and/or purchase products online:
Purpose
To provide goods or services to you.
To manage and maintain our relationships with you and for ongoing customer service.
To enforce or defend our rights, ourselves or through third parties to whom we delegate such responsibilities.
Legal Basis
To manage and perform our contract with you.
We have a legitimate interest to properly manage and administer our relationship with you and to ensure that we are effective and efficient as we can be.
Purpose
To share data with police, law enforcement, tax authorities or other government and fraud prevention agencies where we have a legal obligation, including screening transactions, reporting suspicious activity and complying with production and court orders.
To report tax related information to tax authorities.
To investigate and resolve complaints and manage regulatory matters, investigations and litigation.
To monitor electronic communications for investigation and fraud prevention purposes, crime detection, prevention and investigation.
To comply with any of our applicable legal, or regulatory obligations. For example, if you are a business customer we need to process your information to verify your identity and undertake necessary due diligence checks.
Legal Basis
To comply with our legal or regulatory obligations.
Purpose
The day to day running and management of the business including to: - monitor, maintain and improve the processes, information and data, technology and communications solutions and services we use;
- perform general, financial and regulatory accounting and reporting;
- compile or aggregate personal data in certain data analyses, or reports;
- monitor and record calls for quality, business analysis, training and related purposes in order to pursue our legitimate interests to improve our service delivery;
- protect our legal rights and interests; or
- share such personal data with third parties that acquire or are interested in acquiring all or part of our assets or shares, or that succeeds us in carrying on our business;
Legal Basis
We have a legitimate interest to manage our business including for legal, personnel, administrative and management purposes and for the prevention and detection of crime provided our interests are not overridden by your interests.
To comply with our legal or regulatory obligations.

Your Right to Object - If you are located in the European Economic Area (“EEA”) or the UK and/or you are a customer of LuvSMILE, you have a right to object to the processing of your personal information where that processing is carried out for our legitimate interest or for direct marketing purposes.
Where we require your personal data to comply with legal requirements, failure to provide this information means we may not be able to accept you as a customer and/or may be unable to process your purchases. We will tell you when we ask for your information whether it is a statutory or contractual requirement to give us the information and the consequences of not providing the information.

UNSUBSCRIBE/OPT-OUT/CORRECTIONS
If you do not wish to receive marketing information, where possible, we will give you the opportunity to opt-out of receiving advertising, marketing or promotional materials sent by our third party business parties or us, and to unsubscribe from any newsletters or SMS that we send to our members. To unsubscribe you will have to open one of our promotional emails and click on the unsubscribe link at the bottom of our emails. For SMS marketing campaigns, you can opt-out of receiving advertising materials by providing your fullname and your phone number at hello@luvsmileteeth.com
If you would like at any time to (a) correct or update your personal information; (b) stop receiving emails to your email address; (c) stop receiving SMS to your phone number; (d) delete any personal information we have about you; (e) register a complaint; or (f) require more information, please send your request to hello@luvsmileteeth.com.

SHARE YOUR INFORMATION
We do not sell, rent, trade, license or otherwise disclose your specific personal information or financial information to anyone except in the event of fraud prevention or investigation. In this case we may be asked to share collected information with governmental agencies or other companies assisting us. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place. We will also share and disclose your personal information to third parties under certain circumstances.
We may share personal information with - our employees, contractors, our service providers, including those who assist us with marketing, social network providers, payment providers - other trusted parties whom we believe offer products or services that may be of interest to you, - and for others that may develop or maintain our systems or technology which will enable us to enhance and better our offering for your continued use. All service providers are permitted to use data only for the purpose of performing services on our behalf.
We may also share your personal information to any third party that acquires, or is interested in acquiring, all or part of our assets or shares, or that succeeds us in carrying on all or part of our business.

COMMITMENT TO DATA SECURITY
Our website is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your personal information is stored through Shopify’s data storage, databases and the general Shopify application. They store your personal information on a secure server behind a firewall and security systems.
To protect your personal information, we take reasonable precautions and follow the industry’s best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. Your personally identifiable information is kept secure and encrypted during the type of transmission.
For payments we are using a certified payment gateway provider. All credit card details are encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). All payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. We therefore do not see or keep your credit card information.
We have adopted measures to ensure that the security of your personal information is maintained. Such measures include destruction and de-identification – when we no longer need your personal information for the purposes detailed in this policy or as required by law, we will take reasonable steps to destroy or de-identify the personal information that we have collected.
While we use industry-standard precautions to safeguard your personal information, we cannot guarantee complete security. 100% complete security does not presently exist anywhere online or offline.

INTERNATIONAL TRANSFER OF INFORMATION
If you are situated in any country other than those in the European Economic Area, we will take the necessary steps to ensure that your personal information is protected in a manner consistent with the relevant laws when being disclosed to parties situated outside of the European Economic Area. We will also require our agents, consultants and sub-contractors to whom we disclose your personal information to maintain a similar standard of the protection.

RETENTION OF INFORMATION
We will not retain your personal information for longer than necessary for the purpose for which is has been obtained and then for as long as there is any risk of a potential claim, which will be dependent upon the limitation period for the particular type of claim. We will retain your personal data as necessary for the provision of the goods/services, internal analytical purposes.
Various laws, accounting and regulatory requirements applicable to us also require us to retain certain records for specific amounts of time and to comply with our legal obligations. In relation to your personal information, we will hold this only for so long as we require that personal information for legal or regulatory reasons (e.g., mandatory data retention laws, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of resolving litigation or disputes) or for legitimate organisational purposes. We will not keep your information for longer than is necessary for the purposes for which we collect them.

COOKIES / TRACKING TECHNOLOGY / LOGFILES
Cookies are small pieces of information that are stored as text files by your Internet browser on your computer’s hard drive. Most Internet browsers are initially set to accept cookies. You can set your browser to refuse cookies from web sites or to remove cookies from your hard drive, but if you do, you will not be able to access or use portions of the website. We have to use cookies to enhance your online website experience, to track and report on website usage , to personalize your experience and make it easier for you to do what you want, to enable you to select products, to place them in an online shopping cart, and to purchase those products. If you do this, we keep a record of your browsing activity and purchases.

THIRD-PARTY SERVICES
In general, the third-party service providers used by us will only collect, use and disclose your information as long as necessary to allow them to perform the services they provide to us.
Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
We may use third-party advertising companies to help tailor site content to users or to serve ads on our behalf. These companies may use cookies for ads personalisation and measure advertising effectiveness (such as the web pages visited or products purchased and in what amount). Any information that these third parties collect via cookies is not linked to any personal information collected by us.
As an example, Google collects certain information via cookies to determine which web pages are visited or what products are purchased. Please note that any information collected by Google via cookies is not linked to any customer's personal data collected by us. For further information how Google will use your personal data when you give consent on our Site, please read the Google’s Privacy & Terms site.
Please note that certain third-party service providers and their facilities may be located in a different jurisdiction than either you or us. So if you choose to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
Once you leave our website or are redirected to a third-party website or application, you are no longer governed by our Privacy Policy or our Terms and Conditions.

TEXT MARKETING TERMS AND CONDITIONS:
We are using a text messaging platform, which is subject to the following terms and conditions. By opting-in for our text marketing and notifications in, you agree to these terms and conditions.
By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.
Your phone number, name and purchase information will be shared with our SMS platform "SMSBump Inc". This data will be used for sending you targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text messages operator to fulfill their delivery.
By providing your phone numer, you consent to receive automated marketing by text message through an automatic telephone dialing system. Consent is not a condition to purchase. Message and Data rate apply.
If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.
For any questions please text "HELP" to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.

LINKS TO OTHER WEBSITES
Our website may contain links to other websites that are not operated or controlled by us. We do not control such third-party websites or their privacy practices. So we do not accept any responsibility nor make any warranties with respect to the collection, use, disclosure and storage of your personal information when accessing those websites. It is your responsibility to review the privacy policies of the websites that you are accessing. Any personal information you choose to give to third-party websites is not covered by our Privacy Policy.
We assume no responsibility and we are not responsible for the privacy practices of the content of third party sites'.

YOUR RIGHTS
If you are located in Europe, you have the right to:
- request access to your personal information,
- correct your personal information when it is incorrect, out of date or incomplete,
- request that we delete your personal information,
- opt-out of any marketing communication that we may send you and to reject us to use and hold your personal information if we have no legitimate reason to do so,
- request that we limit the processing of your personal information,
- withdraw your consent at any time,
- the portability of your personal information.
All these requests should be made by contacting us at hello@luvsmileteeth.com. Please be informed that if you request that your personal information be deleted, you may no longer be able to access or use certain parts of our website. At any time, you may also request for the modification or deletion of your account or personal details such as name, surname, address, email, phone number, country of residence, and payment card details.
We may ask you for a proof of identification in order to verify your request. For more details in relation to your rights, please contact us at hello@luvsmileteeth.com.

AGE OF CONSENT
By using this site, you declare that you are aged 18 or over.

CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify our Privacy Policy at any time. We encourage you to periodically review our Privacy Policy to stay informed of changes and on how we are protecting your personal information.
When we change our Privacy Policy in a material way, we will update the version date at the bottom of this Privacy Policy. Any changes to our Privacy Policy will become effective immediately after being posted on our website.

CONTACT US
If you have any questions in relation to our Privacy Policy or our use of your personal information, please send your request to hello@luvsmileteeth.com.
Address: 15 boulevard de Dixmude, 75017 PARIS, FRANCE